IDEAS: AWARD SCHOOL | thevisualcopywriter

AWARD SCHOOL SUBMISSION

Question 2:

Find a bad print ad. An ad so bad that you know you could’ve done it better.

Now, using pen and paper only – no computer layouts – create a better ad for the same

product. Include both the original ad and your improved version.

Question 4:

Using black pen and paper only – no computer layouts – create a print ad for the

following brief:

Brand: travelinsurancedirect.com.au

Goal: Remind Australians of the importance of taking out travel insurance with

travelinsurancedirect.com.au when they head overseas.

Proposition: Worry free travel