ROLE: copywriter, designer

Queen is synonymous with baking in Australia. It’s one of the oldest and most established brands and was inspired by Queen Victoria’s love of vanilla (fun fact). But don’t let it’s age fool you, it’s also a brand that is at the cutting edge of technology when it comes to inventing new ways to reinvigorate baking. These press ads were written and designed by me. The first, to introduce their new baking paste - a game changer in the baking industry. And the second, to address the confusion in the vanilla essence vs vanilla extract debate.