CURVES ANZ

ROLE: copywriter, designer

Curves Australia and New Zealand is part of the largest women’s fitness franchise in the world. They have pioneered the 30-minute workout and empower women through not only their clubs but their larger community. The brand wanted to increase it’s social media presence, with a view to not only retaining current members and franchisees, but to attracting new ones. I was responsible for managing their Facebook and Instagram content making sure that it was engaging, relevant and actionable. Their click throughs increased significantly and there was a lot more engagement with their online community.