ROLE: head of content, copywriter, designer, producer, director, social media manager.

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Just Digital People is a recruitment agency with a difference. Operating primarily in the digital space, they help designers, developers and marketers to find their next role, or fill roles for their extensive client list. In a saturated, corporate industry the JDP brand certainly stands out from the crowd with their conversational, relaxed personality which sprawls across their social media content.

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I was responsible for creating and implementing their brand style guide, defining the JDP brand voice, the design, photography and retouching. Copywriting across all social platforms, for the website and EDMs. Creating a collection of video series for social media with different sub-brands, be they educational, sketch-style, getting to know the team or events. Along with this we produced a web series called “The Recruiters” which, with our videographer I wrote and storyboarded, compiled the shot lists, produced and directed.

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Over an 8 month period across JDP's most relevant social platforms we have achieved the following.

Facebook:

5% Increase in followers

80% Increase in average monthly engagement

83% Increase in total reach (paid and organic)

Linkedin:
27% Increase in followers

Increase in impressions on company updates by
over 148,000.