ROLE: designer, finished art

Ladbrokes is a UK based betting agency whose origins date back to 1886. Since it entered the Australian gaming space in 2013, Ladbrokes.com.au has gone from being a little known contender to one of the top gambling companies in the country. As part of the Ladbrokes creative team I worked on their first Australian punter targeted campaign with Gary Sweet as the face of the company. After that I worked on the “Who will you bet against” and “Up for the Challenge” campaigns in a design capacity working on the implementation across press, digital, and outdoor. The following are some examples of my work on these campaigns.